Sixteen years ago Norma Romero-Mitchell had trouble finding a role model in the financial services business, so
she became one herself. Her
tenacity and entrepreneurial
vision led her to found Benefits
Plus Consulting Group, Inc., the
services firm now celebrating
its second decade in business.
A native New Yorker and
Cornell graduate, she left
successful careers on Wall Street and executive positions
in the insurance industry to become an active member of
the Philadelphia community in various arenas. As CEO
and President of Benefits Plus, Norma has made it her
mission to empower women and minorities in effective
resource management and financial planning strategies
for a secure future.
Under her leadership, she has tripled BP’s revenues
by focusing on the burgeoning field of benefits. Her
acknowledged expertise in the areas of financial
planning, employee benefits consulting, and investment
management has attracted large and small clients from
municipal and corporate entities to individuals and
private businesses. She has made the special needs of
diverse, multi-cultural workforces, and retiree
populations a targeted priority.
In operating her business, she maintains high
standards of excellence and personalized services to clients, goals which she applies to herself and her diverse
staff, earning a lifetime membership in the National
Registry of “Who’s Who”. She participates in select
speaking engagements and shares her industry expertise
with national and regional radio and television
audiences, most notably on the show “Money Matters”.
Her volunteer contributions to non-profit
organizations at the local and national levels as former
Board President of the Pennsylvania Chapter of ASPIRA
and Advisory Board Member of Educating Young Minds,
in addition to the fundraising activities of North
Philadelphia Health Systems and the Jeanne Ruddy
Dance Group, give ample evidence of pride in her Latina
roots and commitment to “giving back” to the
community at large.
The motto guiding this dynamic and energetic
business leader’s enterprise is “REALIZE YOUR
RESOURCES.” It ably demonstrates how well she
achieves that goal in her own life by fulfilling the many
roles of entrepreneur – community advocate – mentor – and mother.